E-commerce in Modern Day Business
Web entrepreneurship has been developing rapidly throughout the world in recent years. E-commerce is always one of the rapidly growing channels according to increasing number of services and level of quality.
Today, the functionality of e-commerce is increasing and its area of usage is developing day by day. For this reason, it has become an important factor for the business sector. Its leading fields of application are travel expenses, digital app downloads and retail trade.
One of the reason for the rapid development of e-commerce activities on the web is the investment companies. Online shopping provides various advantages to the users.
The main advantages are lower risk, lower capitalization and expanding into broader markets. For this reason, many investors who want to benefit from the opportunity to rapid growth get into the e-commerce industry.
What is E-Commerce?
E-commerce, also known as electronic commerce, is a type of commerce that enables companies and customers to come together on the internet. These platforms allow brands to promote their products and services to their potential customers.
In this method, all transactions made in the trade have been transferred to the virtual environment. This trade area plays an active role in increasing the trade volume every year. Also, it paves the way for international trade.
With the development of e-commerce, brands started to reach different customer portfolios. it is included too that finding customer portfolios from other countries. Thus, international trade has reached high volumes by adapting to technology.
Web applications developed made the accessibility of the Internet easier. This development made easier that passing to electronic commerce. So, quality and quantity of e-commerce have raised.
These developments have increased the orientation of almost everyone who can access the internet to this field.
This trade method, which can be considered unusual before these developments provides many advantages for both the producer and the consumer.
Benefits of CDN for E-commerce Websites
Many people are performing their operations by enabling internet access from portable devices such as mobile phones and tablets other than personal computers with the development of internet and related technologies, increase of wireless technologies, cloud computing and other similar technologies.
The users can reach various contents in millions of websites including interactive multimedia applications, music and video streaming, static and dynamic websites that require efficient and reliable network infrastructures and systems.
CDNs are highly preferred by websites since they can provide a better service to different regions around the world by helping balance the load on the infrastructures and delivering the content to the users rapidly.
Why MerlinCDN for E-commerce?
Merlin CDN is used by the e-commerce businesses to enhance the performance of their websites and present their products online.
Thus the companies provide to enhance customer satisfaction and get the job done smoothly by means of their superior user experience. The main benefits of Merlin CDN for e-commerce websites are these:
1- 100% Uptime
In the setting where the content is distributed to more than one location, Merlin CDN has the methods of rapid user redirection and automated server accessibility detection.
By means of these methods, your website will be accessible without interruption by redirecting users to the active servers even if there is a problem with one or more of the servers.
As a result, your websites will be available even during major power outages, hardware failures or network problems and Merlin CDN users won’t have any access problems and won’t be concerned about the accessibility of their websites.
2- Accelerated Websites
Merlin CDN offers a better level of service, lower network server loads and therefore lower costs and higher network quality and user experience by means of its high security measures. A user who wants to access your website is firstly redirected to Merlin CDN.
Merlin CDN will cache your contents and if the content requested by the user is available on Merlin CDN servers, it delivers the content directly. But if it is not available in servers, Merlin CDN requests from your servers and cache the contents to deliver them during cache duration.
Merlin CDN caches the file but if the user does not keep the file in the browser, they need to download it again. If they keep the file in the browser, they can reach the content later without downloading.
3- Availability and Scalability
By delivering content to its users, Merlin CDN benefits from the servers infrastructures located all over the world. The user accessing your website will use Merlin CDN servers instead of your origin server. Because Merlin CDN saves your content on the website by caching and can handle any type of traffic.
Since the websites accelerated by Merlin CDN are distributed to many servers around the world, there is no need to estimate how many servers are needed to meet the traffic needs.
Even during the high-traffic load, Merlin CDN ensures to not crash down your website and continue to service with its carefully constructed infrastructure and cached contents.
No matter what country they connect from, the users can reach the nearest Merlin CDN server and get service from this server without interruption.
4- Increase in Content and User Number
Merlin CDN minimizes the errors and does not require any additional expensive hardware.
When many users reach to the websites that contain a large numbers of video, image, music and similar contents, Merlin CDN ensures to deliver the each of these content to the users without delay.
5- DDoS Protection
DDoS attacks may cause to important financial losses and may have an adverse impact on the reputation and public opinion of targeted company or organization. During the DDoS attacks, traffic will come to the Merlin CDN servers.
So, there will be no organized load and it will keep your website up and running. This means that there is no need to worry about DDoS attacks affecting your data center and the security of your website will be high-level.
6- Analytics
Merlin CDN not only delivers your contents faster, but also provides invaluable analytics to help you find out the strengths and weaknesses of your online business.
These data are graphical and numerical data such as bandwidth, traffic, requests and cache statistics. By means of these information, it will become easier to analyze your website.
What Features Should Your E-Commerce Site Have?
There are some effective ways to make your e-commerce site more accessible to your potential customers.
One of the primary goals is to make your site appear higher and more visible in search engines. Your site's SEO performance shows how close you are to that goal.
You Should Do Keyword Analyze on Your Site
Keyword analyze is a work that should be done first. It aims to attract potential web users, who may be interested in the sites themselves.
The most appropriate keywords for the site are determined by analyzing and researching the words related to the site. These keywords are used when creating site content. Thus, Google bots determine the relevance of your products or services to your site.
By choosing keywords that your potential customers can search for often, you can increase your chances of appearing in the search results. Keyword analyze will help you increase the SEO performance of your site.
SEO studies will save you on your advertising costs. Because this is the work which shows more positive effects in the long run. You can reduce your costs by using keywords successfully.
You Can Increase Your Site Speed Using CDN
Using a CDN service allows you to answer the majority of traffic to your site from CDN servers. CDN servers are sending a response to request from the geographically closest CDN server. This is the way your website would be opened maximum speed.
Sites with fast response times can be crawled faster by Google bots. Thus, both the site opening speed and the in-site circulation speed increase.
Site speed ensures that your site visitors get a good user experience. Visitors, who are satisfied with site content speed, are more likely to turn into customers.
CDN takes the heavy traffic load that occurs on your site on discount and opportunity days from your servers. It allows you to reduce the server costs that you will encounter on your site in such cases with CDN.
To see the advantages of CDN service, start trying it now with a free $10 credit.
You Should Make Your Site Mobile Compatible
With the change in the habits of web users, the volume of online shopping made through mobile devices has increased. Purchasing processes that became practical thanks to mobile devices made it necessary for sellers to make improvements in this area.
It is important for the user experience that the contents of the site adapt to the phone and tablet screen. For this reason, the performance of the site should be as good on the phone and tablet as on the computer.
Site design and performance need to be effective enough to convert a user into a customer. Otherwise, it will be difficult for customers who shop from mobile devices to shop on your site.
For this reason, you should test your site's mobile compatibility frequently. Also, always try to improve your mobile performance. By using the Merlin CDN, you can easily track these statistics and work on your performance.
You must write the product information in detail
Customers want to examine the products they want to buy in detail during online shopping. This is because they have to make the purchasing decision without the opportunity to examine the product closely.
It is inevitable that customers want to learn all the details so that they can be sure of the product they will receive.
In order for all the features of the product to be easily understood, the product information should be written meticulously. All technical or design features should be clearly stated. This information should be supported by visuals whenever possible.
When doing e-commerce, attention should be paid to product details in order to increase the customer's confidence in the product. Otherwise, the potential customer may stop buying the product that he is not sure of or does not trust.
With the above-mentioned features, you can improve in the field of e-commerce and be more accessible to your potential customers.
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