Evolution of Web Technologies

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Internet is the first thing coming to mind when talking about technological developments. With its development speed, internet has been one the most popular branches of technology.

Especially the remarkable developments in recent years have pioneered to new perspectives in the history of internet. Web technologies are cumulatively developing and becoming more efficient day by day.

These developments in web technologies can be searched and examined over time. In this way, it can be remarked on how web technologies should be examined in the future.

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History of Web Technologies

Web technologies create a web setting that allows people to interact with each other. So, it is the biggest step in the field of information technologies.

Let's take a look at the timeline of web technologies to understand the issue better.

The First Stage of Evolution: Web 1.0

Web 1.0 period, which corresponds to the years between 1990 and 2000, can be accepted as the first stage of information and web technologies. This term was first coined by Dari DiNucci in 1990. The reason for the emergence of this term is the hypotheses which were put forward to mention about the differences between Web 1.0 and Web 2.0.

This period can also be known as the first encounter of humanity with internet. It has been one of the periods having too many internet users. In Web 1.0, the websites were built with only static HTML pages.

The biggest difference of this period is that the websites were only capable of displaying the information. Most of the active users could only access to the website contents. So they couldn’t change them or add new ones.

In brief, the whole processes in the period of Web 1.0 are called as transmission not as interactive communication.

Interactive Communication on the Web: Web 2.0

The early 2000s were the turning point for emerging web technologies. During these years, the interactive communication, which didn’t exist on Web 1.0, has began to evolve in various ways.

The most distinctive feature of this period is the interaction between websites and users. Many tools were used for this interaction such as social media channels, databases and forms. While there were only static websites in Web 1.0, it is possible to see more dynamic structures in this period. In this way, web has begun to act as not only transmission but also interactive communication.

The observation and examination behaviors in Web 1.0 were replaced by participation and interaction in Web 2.0.

Web technologies have focused on interoperability by taking into consideration the participation and interaction in this period.

The Newest Stage of Web Evolution: Web 3.0

Web technologies developed more in this period and the objects started to interact with internet as well. Since the improvements were made in the analysis of user data, this period can be considered as a smarter web.

User data have started to dynamically interact and become more interpretable by means of developing web tech algorithms. These user data, which can be observed and evaluated by algorithms, contribute to the development of web technologies. And they allow web technologies to produce more personalized content, and marketers or advertisers to think differently.

With Web 3.0, web technologies have started to become more independent from their devices. In other words, it will be possible to make developments on web technologies at less expenses regardless of operating systems. Thus, the web is evolving into a decentralized structure and its accessibility is increasing day by day.

What are the main differences between Web 3.0 and others?

The differences between the periods are increasing because of not only the development of technology but also its acceleration. These periods have different perspectives and different structures with each other because of their technological properties.

These differences can be listed as follows:

Decentralized Approach

With the decentralized approach, the influence of mediators such as states and companies on the web has decreased.

In this way, barriers such as censorship imposed by these mediators have decreased. Another result can be the decreasing number of DoS attacks.

More Personalized Data

With the increasing number of web technologies, more people started to connect to the internet. This situation means that there will be more data to be analyzed by algorithms.

In this way, algorithms can give information that fully appeal to the users. Larger data collections are presented to the algorithms, so it helps to make personalization easier.

More Productive Content

The success of search engine results has increased more than in the other periods. With the development of smarter algorithms, targeted keywords can be analyzed semantically. So, the web user can easily reach the result what s/he searched.

This acceleration in web technologies has improved its efficiency by filtering the manipulated data. With active role of AI in analyses, there has been an improvement in the speed of reaching the desired result.

Pinpoint Advertising and Marketing Strategies

With more personalized data, it has been easier to target desired audience and reach to them. Filtering useful information, such as demographics, has led to many improvements in advertising and marketing. Reaching the most suitable customers for a product or service has become easier than in other periods.

With its effect on web technologies, there have been some changes in advertising and marketing sectors. And these changes left a positive impression on the development of digital advertising and marketing in a short time. Also, the companies have started to use their expenses more optimally for these areas.

Thus, personalized advertisements resulted in a reduction in marketing costs.

New Approach to Customer Support

It has become easier to create customer satisfaction by responding to questions and problems of customers as soon as possible. Since web technologies have improved themselves by contributing to increasing accessibility, it has become easier to meet the needs of customers.

In this way, the interaction of customers in digital media and their interest in web technologies has increased day by day.