A Slow Website Can Affect Your Site Performance

One of the most common complaints of website owners is the slow website speed. Slow loading pages due to uncertain problems affects negatively both visitors and website owners.

There can be many underlying reasons for this problem. Finding a quick solution for this issue is a crucial case for websites.

You can also take a look at our other blog article “Does Merlin CDN Have an Advantage Against Cyber Attacks?”.

How can you understand your website speed is slow?

Websites that take longer than 3 seconds to load are regarded as slow ones. When you are surfing on the internet, it will be easy to compare your own site speed with others.

If you are considering that your site is loading slowly, you can make it clear and learn its reasons by using many tools.

These tools will allow you to proceed more efficiently in solving this website speed problem.


2 analysis programs to measure your site speed

You can use the analysis programs below to find the factors affecting your site speed.


You can learn the page loading speed with this program. Also, as a result of your site analysis, you can learn the reasons why your site is slow. Once you learn the reasons, you can also see how to make them into solution through the same program.

PageSpeed Insights

Like GtMetrix, you can reach various analyses of your website through this Google-based analysis program.

Which factors can affect the site speed?

There are many reasons why your site speed can be negatively affected. In order to find out these reasons easily, it will be useful to think from the point of a visitor. Also some problems, which are not directly noticed, can be caused by technical errors.

In general, these problems can be grouped into 5 items as follows.

Low-performing server

This factor is related to whether the servers where all the data of your site are hosted are sufficient for your site. This means that the servers of your hosting provider has a strong effect on your site. The development level of servers in your hosting provider is one of the main factors affecting your website speed.

Remember that your site’s data are located on the same server as hundreds of other sites. If the server performance is not at a sufficient level, it is inevitable that your website speed will be negatively affected.

So, you need to be extremely careful while choosing your hosting provider. You should keep in mind the possibility of slow loading speed in the future while thinking in the perspective of price-performance principle.

In conclusion, the best action to be taken would be making a wide research about the server qualities of companies before taking a hosting service. Otherwise, your site speed can be negatively affected.

Location of your origin server

Another factor that affects your site speed is the location of your server. This location directly affects the page loading time. The distance between the hosting server and incoming request is inversely proportional to the website speed.

Increase in the distance between the device from which the request comes and the hosting server slows down the response speed. And this makes your site slower.

You should be careful when choosing the server where your content is hosted. The most important point to choose the server is knowing where most of your visitors come from.  If you can reach a result with this parameter, you can find out where your website should be hosted most properly.

Accelerate your content with CDN servers

No matter which location you choose to host your website, users located in geographically remote locations of your site will be responded late. Using a CDN service is an effective way to find a solution for this problem.

CDN is a system that helps your site visitors to access your site faster by hosting your web site content on CDN servers located in different geographical locations around the world. Incoming requests are directed to the closest CDN server and responded in the fastest way possible.

If you want to experience the speed performance of our CDN servers, you can start using Merlin CDN with 10$ free credit.

Size of your images and videos

The types of content you use directly affect the overall site size and your site speed. If your site content consists mostly of videos and images, the larger your site size will likely be.

Videos and images help you personalize your site and make it more interesting. But at the same time, these types of content affect your website speed.

The most recommended action is to minimize the size of the videos and images on your website. For example, you can reformat your images to the WebP format developed by Google. This action does not affect the quality of your images and at the same time it allows to reduce the size of your images. In this way, you can minimize the overall size of your site by minimizing the size of your images.

You don’t have to do any extra development for WebP format. You can do it with a few clicks on Merlin CDN panel.

Up-to-date CMS (Content Management System)

Content management system, aka CMS, is the infrastructure of websites. Commonly used ones are Wordpress and Wix. Website administrators can easily configure their sites through these systems.

The development level of these systems can also affect your site speed. The only way to keep up with these renewed and developing systems is following the updates.

Following the updates of CMS allows you to get more efficiency from your site. First thing to do in this regard is keeping the system always up-to-date. On the other hand, you need to keep the updates of CMS and plugins you use up-to-date. The other recommended action is to enable the automatic update setting of plugins.

In this way, you can make the necessary updates without having to follow them.

If you want to accelerate your content and be accessible to all your users at the same speed from everywhere, you can start using Merlin CDN with 10$ free credit.