Search Engine Competition

Nowadays, the answers to many questions are mostly found with web search.  It takes many extra efforts to show your site up among search engine results having a large search network. With digitalization, head-to-head competition in search results has brought many methods along to achieve success. SEO studies can be in the lead of these methods.

The main goal is to ensure that the website is ranked at the top of search results. Thus, it is aimed to become more visible to web visitors and to convert them into customers.

On the other hand, you can look at our other blog article “How Page Speed Affects SEO Performance?”.

What is SEO (Search Engine Optimization)?

SEO is the process of optimizing the websites to get more visibility in search engine results. The relevance of your site content to your visitors directly affects your SEO performance.

Therefore, you should use keywords that are related to your site and attractive for your potential customers. The keywords that do not appeal to your visitors and are not relevant to your service/product will lead you to the downfall.

Which Google Parameters Determine Your SEO Performance?

The primary Google Analytics stats allow you to track your performance. With these stats, you can have information about the user experience of your visitors on your page.

Bounce Rate

The bounce rate means that the visitors who land on one page of your website and leave without taking an action or viewing any other pages. In other words, if your visitors enter your site and immediately leave without taking an action, it means that there are points you need to improve.

One of the possible issues can be that your site content is not relevant or attractive to your visitors.


Average Session Duration

Session duration is the time it takes a web visitor to leave after clicking on your site. If this duration is high, it means that you have relevant content that engages the attention of your visitors and keeps them on your site.

Google bots consider that the sites with long session duration will make more contribution to their visitors. This statistic, which is considered positive by Google, also positively affects your performance. And it improves your SEO ranking on Google.

Pages/Session Rate

Pages/Session rate is an average number of pages viewed during a session or visit on your site. If a visitor views more than one page per session, it is a good sign. It indicates that they are highly engaged and willing to explore more of your site.

In this way, Google considers that your page has useful content for your visitors. This improves your SEO performance and increases the chance of your site being viewed more.

Common SEO Mistakes

There are some important points while working on this issue. In order to improve performance, it should be assured that the right steps are taken.

The steps taken to improve SEO ranking may negatively affect the user experience.

Here are the most common SEO mistakes you should avoid to improve your ranking in search results.

Creating Content Without Analyzing Keywords

Google bots look at the keywords to rank your site on search results. Google crawls the sites based on the keywords to show the most relevant result to the web user.

Because of that, your site content should be created with keywords suitable for the purpose of your site. Your site should have enough keywords in order to reach to your potential customers. The more relevant keywords your site has, the more likely it is to rank higher.

Therefore, you should do a keyword search before starting to create your site content. You can improve your SEO ranking on Google by determining the most relevant keywords for your site.

Not Using a CDN Service

CDN is a content delivery network. Your site contents are hosted in geographically distributed CDN servers around the globe. In this way, your site visitors can reach the content from geographically closest CDN server.

Since your site content is loaded quickly, your site speed will be high.

This high speed improves your site experience as well. There will be an increase in the conversion rate of your visitors into customers because they do not get any latency while browsing in the site.

Also, Google bots reach your site content from the closest CDN server and crawl your site. And it allows your site to rank higher in the search results.

So, using CDN to accelerate your content is one of the main methods to improve SEO performance.

If you want to improve your SEO performance, you can start using Merlin CDN with 10$ free credit!

Focusing on Google Bots, Not Site Visitors

Google bots decide which rank your site will be in the search results. But this doesn’t mean that you should directly focus on Google bots.

It should not be forgotten that the main thing to be addressed is web users while taking the necessary steps to improve SEO.

Your contents should be created with plain and understandable language to motivate the visitors to read. The writings on your site should encourage the reader to both stay on the site and make a purchase.

The users who will ultimately be interested in and buy the product/service on your site are your visitors, not Google bots. So, you should create your site contents by understanding the feelings and thoughts of your visitors.

Not Using Any Google Analytics Tools

You should use Google analytics tools to follow up and analyze the user activities in your site with statistical data. With these tools, you can reach the data about many topics such as user activities, features of users, site link structure.

You can explore your site activities in search results and detailed features of your site visits. These data give tips about how your site should create a strategy in the virtual environment.

Also they allow you to find the technical problems of your site and ultimately improve your SEO performance.

Moreover, you can use all these tools for free. The commonly used Google analytics tools are as follows:

You can easily manage your SEO strategies by means of these tools.

Content Plagiarism

The other most common mistake is to create plagiarized content. Contrary to popular belief, creating plagiarized content does more harm than good to your site.

Google checks whether the content of sites is original or not. The originality of site content is one of the main features that determines its quality level in search engines. Since unoriginal content is determined as plagiarized content, the site is underrated, which damages the site.

You should create original content to not negatively affect your SEO ranking on search results.

In order to quote, you should create an outbound link by adding links to the words or sentences you are quoting. This will positively affect your user experience.

You can improve your SEO performance by taking into consideration these top 5 common mistakes.