WebP Format Developed by Google

The images on websites can transfer a message expressed by hundreds of words to the site visitors at a glance. These images, in which colors, icons or elements are used, positively affect the web design.

Also the size of these images is one of the main factors affecting the total size of the website.  Hence, the image size is one of the first criteria to be checked in the site optimization.

By the way you can also take a look at our other blog article “Web Hosting vs. CDN Service”.

Importance of Image Size In Websites

The images of website are one of the main factors affecting the total size of your website. For this reason, it is important to optimally adjust the size of images on your website.

On the other hand, the size of the images directly affects the page speed as well. HD and large-sized images positively affect the web design. However, slow page speed due to large-sized images negatively affects the user experience.

Therefore, site images should be configured as high quality and reduced-size as possible.

It is important to have high quality content to provide a good user experience.  But, at the same time it is important to have high page speed.

What is WebP?

WebP is an SVG vector format which makes reduced-size and high quality images by compressing them by more than 30%. It was developed by Google in 2010 and stands for “Web Pictures”. It is colloquially pronounced as “Weppy”.

Google put Page-Speed into service for its visitors in 2009. With this tool, Google stated that they consider the optimization of websites as significant. WebP, which was put into service one year after Page-Speed, has attracted great attention.

This has been a good news for both website owner and digital marketing specialists. Many website owners are using WebP format to optimize their sites.

If you want to convert your images into WebP format with a few clicks without any extra process on the image and benefits from CDN service as well, you can start using Merlin CDN with 10$ free credit.

What are the main features of WebP?

Unlike JPG, PNG and GIF, WebP images take a small spaces on the website. It can be compressed to almost 1/3 the size of other formats. In this way, it positively affects the site optimization.

WebP format, which is more adaptable to new technologies, was also put into service for VP8 video format. Therefore it not only minify the image size but also the video size.

For detailed information about WebP format, you can check out the WebP article of Google.


What are the advantages of WebP format?

There are many advantages of WebP which was developed to convert high-quality images into minimum dimensions.

First of all, you can easily convert any JPG, PNG and GIF files into WebP format. So, you can make the image conversion any time you need.

WebP is supported on typical browsers such as Google Chrome, Firefox, Edge and Opera. So this format provides you with a wide range of uses. In addition to the browsers, it is supported by many other tools and software libraries.

If you convert all the images on your site to WebP format, you can observe a decrease in the size of your site. So, website load speed gets faster by means of its small size.

You can improve your SEO performance. On the other hand, there will be an acceleration in roaming of your visitors within the website. So they can have a better user experience.

What are the disadvantages of WebP format?

Although WebP is supported on most of the browsers, there are many image processing tools that don’t support it. And this developing image format is not currently used in tools such as Adobe Photoshop.

WebP plugin is supported on these apps: Pixelmator, ImageMagick, Leptonica and XnConvert.

Also WebP format requires a plugin to convert images on some browsers. They can not be opened on some browsers without plugin.

How does Merlin CDN convert images to WebP format?

You can serve your contents with WebP format on CDN servers with a few clicks. Once you activate the WebP format on management panel, Merlin CDN servers convert your images into WebP format on-the-fly when they receive them from your origin server.

While your contents are transmitted to CDN servers in different formats such as JPEG, PNG, the conversion is automatically made during transmission. Your images in WebP format are transmitted to all our CDN servers in this format.

In this way, you can achieve an increase on website speed by using WebP images on CDN servers.

And you can improve your SEO performance by responding the incoming requests with CDN servers. Your content goes to the CDN server geographically closest to the request, thus you can get a good user experience.

In this way, website visitors will be more satisfied with the roaming of your site.

How to convert images to WebP format?

There are many questions about how to convert JPEG, PNG or other formats to WebP. There are multiple sites you can do this conversion.

Most of these sites are free but there are many paid sites too. You can also read this WebP article of Google to get more idea about WebP converters.