How Page Speed Affects SEO Performance?

Why Has SEO Become So Important?

Consumerism has gained speed on digital media with the development of internet. With this speed, most of the brands have entered into digital sector and increased their investments. When there is demand, increasing supply has forced brands to go head to head with each other.

Websites should always stay up to date to keep up with the times and technologies. Their performances at search results directly affect their earnings. Because of this, sites should constantly improve their SEO performance in Google or other search engines.

You can also check out our blog post which is called “Why Your Website Is Slow?”.

What is SEO (Search Engine Optimization)?

SEO is the process of optimizing the websites to get more visibility in search engine results. SEO performance is crucial for websites of brands.

Search engine bots aim to deliver the best content to the web visitors with the best performance. Because of that SEO has a non-stop development process.

Visibility of sites in search results or accessibility of sites to the potential visitors depends on their SEO performance. This performance is determined by the parameters of search engines such as Google. 

The sites scanned by the algorithms of the search engines are evaluated according to the conclusion of these parameters.

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Google Says: Website Speed Affects SEO Performance

Google, which is one of the commonly used search engines, is constantly updating itself. With its developments, it aims to give the most relevant content to the visitors as soon as possible.

Also, its directives act as a roadmap for site administrators. These directives describe what general features the websites should have.

In a statement in 2010, Google stated that the site speed is a crucial factor for search rankings. This clearly shows that site speed directly affects the SEO performance.

In other words, it means that slow loading sites are ranked lower in Google results than the high loading ones.

Do you want your potential customers to see your website at higher ranks on Google results by accelerating your content?

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How Does Your Site Speed Affect Your SEO Performance?

There are 2 reasons why your site speed affects your SEO performance. The first one is about how fast Google bots can crawl your site.

Fast crawled sites can respond to the search engines in a short time. The fast crawling process for all pages of a site means that its high speed has been proven by bots. In this way, your SEO performance will be positively affected.

The second one is the effect of site speed on user experience. The loading time of websites that respond quickly to search bots is higher. So, the web visitors can reach the page they want shortly after clicking on it.

When the visitors reach the content without losing time, they can navigate within website without having to wait. Thus, the site speed becomes one of the main factors that affects the increase in your conversions and customer satisfaction.

What Can We Do to Increase Site Speed?

There are multiple methods to increase your site speed. With these methods, you can experience increase in your site speed depending on its current state.

You can use the following methods to increase your site speed.

Accelerate Your Content with CDN

By means of CDN servers, your site visitors can experience a fast loading website. CDNs help your users access your website faster by hosting your resources in geographically distributed servers around the globe. With this faster access, you will experience a noticeable increase in your site speed.

CDN positively affects your SEO performance. It helps your site rank higher by ensuring that Google algorithms rapidly crawl all pages of it.

Your site visitors spend more time on your site without having to wait. And this increases the possibility of your potential customers making a purchase. Also, CDN secures your site against technical problems such as crashing down and against cyber attacks.

Merlin CDN has been providing service for leading companies in Turkey for years.

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Activate Gzip Compression

Gzip is a compression method to minify the size of your static files. Your compressed static files will be loading faster.

This method minifies your HTML, CSS and JavaScript files down to 150 bytes and so it provides to transfer these files more easily.

However, with this method, the quality of your images may seem to be decreased. So, you need to use another program to maintain the quality of your images.

Convert Your Images into WebP

This format developed by Google, enables you to minify the size of your images and maintain the quality of them as well. With Merlin CDN, you can easily convert your images into WebP by activating the relevant configuration on the panel without changing the images manually. 

And, it minifies the total size of your site as well and you will get better user experience. For learning more about this method, you can check this blog article “Next-Gen Image Format for the Web: WebP”.

Optimize Your JavaScript, CSS and HTML Files

You can enhance your site speed by deleting unnecessary commas, spaces and other characters.

Also you can remove unused codes and code comments.

You can visibly increase your site speed by using many methods like these.

If you want to accelerate your content by using a CDN service, start using Merlin CDN now with 10$ free credit and feel the difference!